I started my design journey straight out of high school, driven by curiosity and a love for creativity. My early experiments in print, web, multimedia, and animation helped me discover a passion for crafting interactive experiences. While I once dreamed of becoming an architect, I found my true calling in digital design—transforming ideas into meaningful user experiences.
Over the years, I’ve worked across industries, from advertising agencies to global tech companies. My career has been a mix of hands-on design and strategic thinking, helping clients and teams deliver engaging solutions. Each project has shaped my belief that great design simplifies complexity and connects people to technology in powerful ways.
At Amazon, I took on the challenge of designing at scale, collaborating with world-class teams to create user-centered solutions for millions of customers. From gamified shopping to advertising products, I learned how to align design with business goals while keeping users at the heart of the process.
I see design as a collaborative and iterative journey. It’s about listening to diverse perspectives, refining ideas, and delivering solutions that work for everyone. I’m passionate about sharing what I’ve learned, mentoring others, and continuously exploring how design can create meaningful change.
Looking ahead, my goal is to keep building impactful experiences and inspiring the next generation of designers. I believe in the power of design to transform businesses, empower teams, and make technology more human.
If you’re curious to learn more about my professional journey, check out my CV for a detailed overview of the roles I’ve held, the skills I’ve honed, and the industries I’ve impacted. To see my design philosophy in action, explore my portfolio, where I’ve shared case studies highlighting the challenges I’ve tackled, the processes I’ve followed, and the outcomes I’ve delivered across various projects.
